Marketing

Marketing (Overview)

Outsourcing your marketing, copywriting and social media requirements can free up vital resources within your business and give you greater flexibility to scale up or down.

Whether it is advising on campaigns and promotions or writing good quality copy, Integra can help your business maximise its budget. We also have an intimate knowledge of the property industry and the key drivers of success.

Direct mail and other media campaigns require eye catching ideas and messages that get your message across and reinforce your brand values.

Keeping in contact with existing or potential customers is crucial and Integra have considerable experience in developing successful customer relationship management (CRM) programmes for businesses. Integra produce a number of regular newsletter publications for clients for either electronic or physical distribution.

Articles and editorials have a significantly higher impact than paid for advertising and most publications welcome well written newsworthy copy.

Often businesses fail to recognise all of the opportunities available to them or feel that they do not have the skills to produce the copy required. Other businesses, despite understanding the benefits of producing editorials and articles simply never seem to find the time to do so.

We have gained a huge amount of experience in getting articles and newsworthy copy published in the trade and consumer press and in online media and have numerous TV, radio and other media credits too.

We also provide a regular news service, providing relevant articles for websites, social media and newsletters.

E-marketing provides opportunities to demonstrate your expertise and engage with customers past, present and future. E-newsletters and campaigns can be used to drive traffic to your website and improve SEO (search engine optimisation) ratings. Responses can be tracked and monitored accurately in order to maximise the return on your investment.

Your website is your “window on the world” and it is crucial that it stands out from the crowd, gets your message across and is highly visible to those searching for the services you provide. Many businesses know they should be making more of their web presence but find it difficult to allocate the time to making it happen. Integra have project managed and copy written many websites for estate agents and lawyers whilst enabling the businesses to concentrate on their day to day activities.  We can also provide regular new content which keeps your website fresh and improves SEO (search engine optimisation).

Contact us and we shall be pleased to discuss how we can help you with the following:

  • Developing customer relationship programmes including the production and content for regular communications such as e-newsletters
  • Production of high quality correspondence and marketing material
  • Managing social media marketing including developing your presence on Twitter, Facebook, Google+, Pinterest etc.
  • Project managing the production of, and copywriting for, websites including producing on-going content