Everyone is aware of social media but many businesses have been slow to embrace the opportunities that are available for engaging with customers and growing market share.
Fact one: Over 40 million people in the UK use Facebook and other social media platforms regularly and more messages are now sent through this social media site per day than by email.
Fact two: Over 35 million people in the UK use You Tube regularly and it has become the second most used search engine in the World with 24 hours of new video posted to the site every minute.
Fact three: Over 14 million people in the UK use Twitter regularly.
Fact four: Over 20 million people in the UK use Linked In regularly.
Platforms such as Pinterest, Instagram and others have grown rapidly and cannot be ignored.
These facts about Social Media usage alone should be making businesses realise that they need to be embracing what is already becoming a crowded space and developing and implementing strategies to take advantage of the opportunities that exist.
46% of businesses cite a lack of knowledge as a reason for not taking advantage of these opportunities. Yet with over 85% of your business' customers regularly using social media it is clearly a medium that cannot afford to be ignored.
Integra believe that simple and effective strategies can be implemented to take advantage of social media. Many of our clients now have many thousands of followers and fans with whom they regularly engage on Twitter and Facebook. This is a crucial part of a holistic approach to online marketing and customer engagement.
At Integra we help businesses use social media to improve their customer engagement, increase sales and profits and command a return on investment.
In 2013, Integra won the #SmartSocial Award on Twitter for innovative marketing and use of Social Media.
Download an article on social media by Michael Day that appeared in The Estate Agent magazine.
Download an article on social media and improving web traffic that featured contributions from Michael Day and appeared in Property Drum magazine.
Download an article on social media by Michael Day that appeared in the RICS Residential Journal.
Remember, we are a highly experienced property business that has developed social media expertise not a social media marketing company that doesn't understand the property market. We believe there is a BIG difference in approach.