Everyone is aware of social media but many businesses have been slow to embrace the opportunities that are available for engaging with customers and growing market share.
Fact one: Over 40 million people in the UK use Facebook and other social media platforms regularly and more messages are now sent through this social media site per day than by email.
Fact two: Over 32 million people in the UK use You Tube regularly and it has become the second most used search engine in the World with 24 hours of new video posted to the site every minute.
Fact three: Over 16 million people in the UK use Twitter regularly.
Fact four: Over 10 million people in the UK use Linked In regularly.
Of course Google are aslo established in this space with Google+ and other platforms such as Pinterest, Instagram, WhatsApp and Snapchat have grown rapidly and cannot be ignored.
These facts about Social Media usage alone should be making businesses realise that they need to be embracing what is already becoming a crowded space and developing and implementing strategies to take advantage of the opportunities that exist.
46% of businesses cite a lack of knowledge as a reason for not taking advantage of these opportunities. Yet with over 85% of your business' customers regularly using social media it is clearly a medium that cannot afford to be ignored.
Integra believe that simple and effective strategies can be implemented to take advantage of social media. Many of our clients now have many thousands of followers and fans with whom they regularly engage on Twitter and Facebook. This is a crucial part of a holistic approach to online marketing and customer engagement.
At Integra we help businesses use social media to improve their customer engagement, increase sales and profits and command a return on investment.
In 2013, Integra won the #SmartSocial Award on Twitter for innovative marketing and use of Social Media.
Download an article on social media by Michael Day that appeared in The Estate Agent magazine.
Download an article on social media and improving web traffic that featured contributions from Michael Day and appeared in Property Drum magazine.
Download an article on social media by Michael Day that appeared in the RICS Residential Journal.
Remember, we are a highly experienced property business that has developed social media expertise not a social media marketing company that doesn't understand the property market. We believe there is a BIG difference in approach.
Social Media Advertising - taking lead generation to a new level - July 2018
Integra Property Services are delighted to work with Gavin Nathan, a specialist that concentrates solely on maximising the returns from social media advertising.
Most businesses in the property sector now have a “toe in the water” of social media via Twitter, Facebook, Instagram, You Tube and others but very few are doing anything other than creating some limited name awareness and engagement with posts that are only seen by friends and followers.
A few use Google pay per click advertising to try and reach new customers and generate a more targeted response. This is a step in the right direction but the very nature of social media allows for much more effective engagement with genuine business prospects.
With people often seemingly exposing their entire lives on social media, it is possible to accurately home in on those people whose interests and needs can be met by the services a business provides.
Most agents are relying on leads from the portals which are often somewhat random, arrive late in the sales cycle and are shared with others. An ability to get at sellers and buyers, landlords and tenants earlier in the process to build relationships and close leads is key to success.
Scattergun approaches to business generation are expensive both in time and resources. The amount of paper randomly pushed through letterboxes still amazes me when businesses customers are all online and, with a skilful advertising approach involving social media channels, advert copy, landing and thank you pages, messenger chat and chat bot technology can generate impressive cost per lead results.
We have a choice of four plans to suit all budgets.
To find out more call Michael Day on 01753 889287 or 07717 295369 (mobile) to discuss how we can tailor our service to meet your needs.
Contact us and we shall be pleased to discuss how we can help you.