In a competitive world it is crucial to differentiate yourself from the competition and to retain and build customer and client relationships.
Most businesses spend a fortune seeking to win new clients, yet largely ignore the contacts they already have. This is a missed opportunity and yet one that can be easily remedied.
E-marketing provides opportunities to demonstrate your expertise and engage with customers past, present and future as part of ongoing business development and customer relationship management (CRM) programmes.
E-newsletters and campaigns can be used to drive traffic to your website and improve SEO (search engine optimisation) ratings.
Responses can be tracked and monitored accurately in order to maximise the return on your investment.
Managing your databases of customer and client information allows you to accurately target service offerings to specific groups.
At Integra we see e-marketing as using a guided missile to hit a target rather than a scatter gun.
As well as producing marketing content we also have access to multi-database information that can be used to specifically target property owners (for example identifying landlords).
E-newsletters can be set up very costs effectively and the cost of distribution is low. There are various pricing options dependent upon supplier and these range from fixed monthly fees to pay as you go options which provide complete flexibility over the frequency of distribution.
You can read the latest copy of our e-newsletter (you see we practice what we preach!) here: