Although ‘broadband broadband broadband’ doesn’t have quite the same ring to it as ‘location location location’, it is fast becoming a key factor for potential tenants and home buyers.
This week, property experts have announced that poor broadband speeds can lower a property price by up to 20%, and is a big “deal breaker”. The need to be connected has parked itself firmly near the top of the tenant/home buyer checklist – no one wants to miss out on social media, online shopping or video streaming websites.
Property portal Rightmove has even added a broadband speed checker, and has found that broadband was ranked as a more important feature than information on transport links and nearby schools.